| HBS Case Collection
(Revised from original 2010 version)
A Note on Direct Selling in Developing Economies
Informal and formal direct selling play a particularly important role in developing countries characterized by markets with limited retail sectors. This note explores the practice of direct selling for the company, the sales person, and the consumer, as well as the potential of direct selling as a means of reaching the base of the pyramid for both commercial and social purposes.
Developing Countries and Economies;