Case | HBS Case Collection | December 2009

Philips versus Matsushita: The Competitive Battle Continues

by Christopher A. Bartlett


Describes the development of the global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades, both companies adapt their strategic intent and organizational capability to match and counter the competitive advantage of the other. The case shows how each is faced to restructure as its competitive advantage erodes.

Keywords: Competitive Strategy; Competitive Advantage; Organizational Culture; Multinational Firms and Management; Restructuring; Consumer Products Industry; Electronics Industry;


Bartlett, Christopher A. "Philips versus Matsushita: The Competitive Battle Continues." Harvard Business School Case 910-410, December 2009.