Article | Administrative Science Quarterly | December 2009

From Pabst to Pepsi: The Deinstitutionalization of Social Practices and the Emergence of Entrepreneurial Opportunities

by Shon R. Hiatt, Wesley Sine and Pamela Tolbert

Keywords: Entrepreneurship; Opportunities; Society; Food and Beverage Industry;

Format: Print

33 pages

Citation:

Hiatt, Shon R., Wesley Sine, and Pamela Tolbert. "From Pabst to Pepsi: The Deinstitutionalization of Social Practices and the Emergence of Entrepreneurial Opportunities." Administrative Science Quarterly 54, no. 4 (December 2009): 635–667. (Winner of the 2008 Best Paper Award presented by Administrative Science Association of Canada.)

This case is about Colbún, Chile's second largest electricity generator, which is facing significant uncertainty regarding the cost and availability of alternative energy sources. Problems with the contracted supply of natural gas and the volatility of oil prices, coupled with pressure from collective activists, force Colbún to revise its business strategy and its sourcing mix. The case also deals with the pros and cons of various energy sources in view of their perceived environmental impact. The company's CEO, Bernardo Larrain Matte, has to take all these different considerations into account when planning Colbún's future, especially in the light of new opportunities and challenges posed by global climate change. The case analyzes the operations of Colbún to illustrate the complexities associated with conducting business under the influence of global energy markets, political uncertainty, and environmental activism.

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