Case | HBS Case Collection | 2010 (Revised from original 2009 version)
by Jose B. Alvarez, Mary Louise Shelman and Laura Winig
This case describes the operating model and history of Red Tomato, a non-profit organization dedicated to branding and logistical support for locally grown produce farmers in the northeast U.S. The case highlights the challenges involved in making locally grown produce available to large consumer markets.
Keywords: Agribusiness; Trends; Food; Local Range; Consumer Behavior; Logistics; Supply Chain; Nonprofit Organizations; Agriculture and Agribusiness Industry; Northeastern United States;
Citation:
Alvarez, Jose B., Mary Louise Shelman, and Laura Winig. "Red Tomato: Keeping It Local." Harvard Business School Case 510-023, May 2010. (Revised from original November 2009 version.)
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Teaching Note | HBS Case Collection | 2013
Mutti Spa
Jose B. Alvarez, Carin-Isabel Knoop, Aldo Sesia and Mary Shelman
Keywords: Agribusiness; brands and branding; food; Brands and Branding; Food and Beverage Industry; Italy;
Case | HBS Case Collection | 2013 (Revised from original 2013 version)
Jose B. Alvarez, Carin-Isabel Knoop and Mary Shelman
Keywords: Agribusiness; strategy; Plant-Based Agribusiness; Family Business; Competitive Strategy; Global Strategy; Retail Industry; Agriculture and Agribusiness Industry; Italy;
Creating a Luxury Experience at Value Retail
Jose B. Alvarez and Matthew Preble
Keywords: retailing; tourism; luxury; brand building; brand positioning; brands and branding; real estate; Brands and Branding; Human Resources; Retail Industry; Tourism Industry; Real Estate Industry; Europe; China;