Case | HBS Case Collection | October 2009 (Revised March 2011)

Qualcomm Incorporated 2009

by David B. Yoffie, Andrei Hagiu and Elizabeth A. Kind

Abstract

Paul Jacobs, chairman and CEO of Qualcomm Incorporated, smiled as he reflected on the success of Qualcomm's code division multiple access (CDMA) technology. By the summer of 2009, CDMA was the basis for all third generation technologies available for cellular transmissions. However, while Qualcomm seemed poised for growth, Jacobs wondered how successful the company's contributions to new generation technologies would be and if they should aggressively develop their new service offerings into profitable business units.

Keywords: Business Units; Diversification; Wireless Technology; Growth and Development Strategy; Telecommunications Industry;

Citation:

Yoffie, David B., Andrei Hagiu, and Elizabeth A. Kind. "Qualcomm Incorporated 2009." Harvard Business School Case 710-433, October 2009. (Revised March 2011.)