Case | HBS Case Collection | 2011 (Revised from original 2009 version)
by Julio J. Rotemberg and John T. Gourville
By positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many retirees are reluctant to buy them and many agents are reluctant to sell them.
Keywords: Insurance; Personal Finance; Product Marketing; Consumer Behavior; Retirement; Salesforce Management; Insurance Industry;
Citation:
Rotemberg, Julio J., and John T. Gourville. "New York Life and Immediate Annuities." Harvard Business School Case 510-040, March 2011. (Revised from original November 2009 version.)
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Case | HBS Case Collection | 2013 (Revised from original 2012 version)
Perspectives on the Great Depression
Julio J. Rotemberg
Keywords: Great Depression; Keynesian multiplier; monetary policy; zero lower bound of interest rates; role of expectations in Macroeconomics; Performance Expectations; History; Policy; Interest Rates; Macroeconomics;
Switzerland: Foreign Pressure and Direct Democracy
Julio J. Rotemberg and Jonathan Naharro Martin
Keywords: Switzerland;
Case | HBS Case Collection | 2013 (Revised from original 2009 version)
Cleveland Clinic: Growth Strategy 2012
Michael E. Porter and Elizabeth O. Teisberg
Keywords: Health Care and Treatment; Leading Change; Goals and Objectives; Growth and Development Strategy; Measurement and Metrics; Service Delivery; Organizational Change and Adaptation; Outcome or Result; Health Industry; Cleveland;