Case | HBS Case Collection | November 2009 (Revised October 2010)

AME Learning Inc.

by Thomas R. Eisenmann and Ann Leamon


Justin Joffe is about to graduate from HBS in Spring 2009. He must decide whether to join his father's company, Toronto-based AME Learning, as president working alongside his father who will be CEO. AME has been in business for 12 years, mostly as a small consulting firm doing financial literacy training. Recently, it shifted strategy to provide textbooks for college accounting courses. The Joffes are trying to raise private equity financing, but market conditions have made it difficult and the company is at risk of exhausting the senior Joffe's savings. The case explores the challenges of creating an intergenerational working relationship and asks students to evaluate the alternatives facing the two Joffes as they consider the future for themselves and AME Learning.

Keywords: Business Model; Family Business; Age; Private Equity; Financing and Loans; Growth and Development Strategy; Family and Family Relationships;


Eisenmann, Thomas R., and Ann Leamon. "AME Learning Inc." Harvard Business School Case 810-065, November 2009. (Revised October 2010.)