Article | Harvard Business Review | July – August 2010

Vision Statement: Mapping the Social Internet

by Mikolaj Jan Piskorski and Tommy McCall


Fresh data on internet user behaviors around the globe show an East-West divide.

Keywords: Consumer Behavior; Emerging Markets; Social and Collaborative Networks; Internet;


Piskorski, Mikolaj Jan, and Tommy McCall. "Vision Statement: Mapping the Social Internet." Harvard Business Review 88, nos. 7-8 (July–August 2010).