Simulation | October 2009

Strategy Simulation: Competitive Dynamics and Wintel

by Ramon Casadesus-Masanell


In this online simulation students study the dynamics of cooperation and competition between two markedly different businesses that both rely on the flow of PC sales. Playing the role of Microsoft or Intel, students determine product release schedules and pricing, as well as consider whether or not to coordinate schedules and frequency of releases. Asymmetries in profit potential expose students to the multi-faceted problems of cooperating and competing simultaneously. Ideal for courses in Strategy and Negotiation.

Keywords: Competitive Strategy; Cooperation; Motivation and Incentives; Negotiation; Software; Computer Industry;


Casadesus-Masanell, Ramon. "Strategy Simulation: Competitive Dynamics and Wintel." Harvard Business School Simulation 710-802, October 2009.