| HBS Case Collection
(Revised from original 2009 version)
Just months after declaring their intent to become a solar cell equipment supplier, van Mierlo and Sachs were again revisiting the issue of what the company should be. Becoming a successful solar cell manufacturer would potentially be much more lucrative than becoming a successful equipment supplier. But, the latter was much less capital intensive and perhaps a less operationally risky approach. For van Mierlo and Sachs, the question—"What kind of company should 1366 become?"—was back on the table.
Keywords: Business Startups;
Financing and Loans;
Green Technology Industry;
Lassiter, Joseph B., III, Ramana Nanda, and David Kiron. "1366 Technologies." Harvard Business School Case 810-005, June 2010. (Revised from original October 2009 version.)