Teaching Note | HBS Case Collection | October 2009

GE Money Bank: The M-Budget Card Initiative (TN)

by Michael L. Tushman, Sebastian Raisch and Christian Welling


Teaching Note for [410052].

Keywords: Time Management; Change Management; Problems and Challenges; Projects; Banks and Banking; Innovation and Invention; Product Launch; Knowledge; Experience and Expertise; Value; Competition; Operations; Financial Services Industry; Real Estate Industry;


Tushman, Michael L., Sebastian Raisch, and Christian Welling. "GE Money Bank: The M-Budget Card Initiative (TN)." Harvard Business School Teaching Note 410-053, October 2009.