Case | HBS Case Collection | 2010 (Revised from original 2009 version)
by Benjamin Edelman and Ian Larkin
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale for outsourcing online marketing efforts to independent affiliates. The case presents the history and development of ePN, ePN's importance to eBay, and the mechanics of online affiliate marketing.
Keywords: Compensation and Benefits; Marketing Strategy; Partners and Partnerships; Motivation and Incentives; Online Technology; Service Industry;
Citation:
Edelman, Benjamin, and Ian Larkin. "eBay Partner Network (A)." Harvard Business School Case 910-008, August 2010. (Revised from original September 2009 version.) (request a courtesy copy.)
Supplement | HBS Case Collection | 2010 (Revised from original 2009 version)
eBay Partner Network (B)
Benjamin Edelman and Ian Larkin
Keywords: Online Technology; Web; Networks;
eBay Partner Network (C)
Teaching Note | HBS Case Collection | 2010 (Revised from original 2010 version)
eBay Partner Network (TN) (A), (B), and (C)
Keywords: Online Technology; Web; Networks; Information Technology Industry;
Supplement | HBS Case Collection | 2010
eBay Partner Network - slide supplement
Benjamin Edelman
Keywords: History; Job Cuts and Outsourcing; Online Technology; Markets; Marketing Channels; Negotiation Participants; Marketing; Compensation and Benefits; Service Industry;
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Other Unpublished Work | 2013
Comments on Commitments in AT.39740 - Google
Benjamin Edelman and Zhenyu Lai
Keywords: competition; regulation; google; bias; Law; Internet; Search Technology; Technology Networks; European Union;
Supplement | HBS Case Collection | 2013 (Revised from original 2012 version)
Distribution at American Airlines (C)
Article | Business Law Today | May 2013
Guidance from ARIN on Legal Aspects of the Transfer of Internet Protocol Numbers
Benjamin Edelman and Stephen Ryan
Keywords: IP addresses; regulation; contracts; Market Design; Market Transactions; Rights; Contracts; Internet; Technology Adoption; Technology Networks;