| HBS Case Collection
(Revised from original 2009 version)
eBay Partner Network (A)
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale for outsourcing online marketing efforts to independent affiliates. The case presents the history and development of ePN, ePN's importance to eBay, and the mechanics of online affiliate marketing.
Keywords: Compensation and Benefits;
Partners and Partnerships;
Motivation and Incentives;