Case | HBS Case Collection | September 2009 (Revised January 2012)

Suntech Power

by Richard H.K. Vietor

Abstract

Suntech, a Chinese manufacturer of photovoltaic cells and solar panels, is the third largest solar company in the world. About 90 percent of its sales have been in Europe - especially Germany and Spain. But with its new "pluto" technology, and with new governmental subsidies in China, Japan and the USA, Suntech is shifting its focus - first to the USA, and then to China and Japan. And it has recently moved down-stream in the USA, into systems integration and independent power. The case reviews the structure of competition in solar power, and evaluates Suntech's new strategy.

Keywords: Renewable Energy; Globalized Markets and Industries; Market Entry and Exit; Industry Structures; Business and Government Relations; Competition; Expansion; Energy Industry; China;

Citation:

Vietor, Richard H.K. "Suntech Power." Harvard Business School Case 710-013, September 2009. (Revised January 2012.)