Case | HBS Case Collection | September 2009 (Revised May 2011)

Sniffing Out Opportunities at PetSmart

by V.G. Narayanan and Lisa Brem


The pet and pet supply industry was one of the few bright lights in an otherwise dismal retail outlook in 2009. This case gives background pet retail industry information and strategic positioning information for both PetSmart and PETCO to enable students to develop their own Balanced Scorecards and strategy maps for the two companies.

Keywords: Balanced Scorecard; Industry Growth; Industry Structures; Competitive Strategy; Retail Industry;


Narayanan, V.G., and Lisa Brem. "Sniffing Out Opportunities at PetSmart." Harvard Business School Case 110-025, September 2009. (Revised May 2011.)