| HBS Case Collection
(Revised from original 2009 version)
Sniffing Out Opportunities at PetSmart
The pet and pet supply industry was one of the few bright lights in an otherwise dismal retail outlook in 2009. This case gives background pet retail industry information and strategic positioning information for both PetSmart and PETCO to enable students to develop their own Balanced Scorecards and strategy maps for the two companies.
Keywords: Balanced Scorecard;