Case | HBS Case Collection | September 2009

Intel NBI: Image Components Organization

by Willy C. Shih and Thomas Thurston


The Image Components Organization (ICO) was an internal venture that was part of Intel's New Business Initiatives. It sought to initially develop and sell a high performance integrated CMOS image sensor module for cellular phones. ICO's opening assumptions were that it could combine externally licensed technology with internal design work, and then manufacture using the company's leading edge manufacturing facilities. Initial implementation challenges led to delays and additional engineering work, but as the designated Intel manufacturing site went to full capacity utilization, ICO faced increasing marginalization. This case complements 609-043 "Intel NBI: Intel Corporation's New Business Initiatives (A)" and 609-102 "Intel NBI: Intel Corporation's New Business Initiatives (B)." It is one of the failed ventures cited in those cases.

Keywords: Business Startups; Corporate Entrepreneurship; Product Development; Production; Failure; Diversification; Semiconductor Industry;


Shih, Willy C., and Thomas Thurston. "Intel NBI: Image Components Organization." Harvard Business School Case 610-028, September 2009.