Case | HBS Case Collection | September 2009 (Revised September 2009)

The Termination of U.S. Auto Dealerships in 2009

by Das Narayandas, Kerry Herman and Sarah Morton


The case chronicles the sudden termination of many U.S. autodealers in the wake of the economic crisis in the fall of 2008.

Keywords: Business Exit or Shutdown; Financial Crisis; Marketing; Distribution; Sales; Auto Industry; United States;


Narayandas, Das, Kerry Herman, and Sarah Morton. "The Termination of U.S. Auto Dealerships in 2009." Harvard Business School Case 510-044, September 2009. (Revised September 2009.)