Teaching Note | HBS Case Collection | September 2009

HubSpot: Inbound Marketing and Web 2.0 (TN)

by Thomas J. Steenburgh and Jill Avery

Abstract

Teaching Note for 509-049.

Keywords: Customer Satisfaction; Technology Adoption; Search Technology; Blogs; Media; Markets; Segmentation; Price; Decision Choices and Conditions; Marketing Strategy; Information Technology Industry;

Citation:

Steenburgh, Thomas J., and Jill Avery. "HubSpot: Inbound Marketing and Web 2.0 (TN)." Harvard Business School Teaching Note 510-043, September 2009.