Case | HBS Case Collection | September 2009 (Revised November 2010)

Marquee: The Business of Nightlife

by Anita Elberse, Ryan Barlow and Sheldon Wong

Abstract

In December 2008, nightlife impresario Noah Tepperberg celebrated the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs for what seems an eternity in the nightlife industry. However, concerns remain about Marquee's staying power, rising costs, and increased competition. When is the right time for Tepperberg to pull the plug on Marquee.

Keywords: Forecasting and Prediction; Cost Management; Marketing Strategy; Competitive Strategy;

Citation:

Elberse, Anita, Ryan Barlow, and Sheldon Wong. "Marquee: The Business of Nightlife." Harvard Business School Video Case 510-702, September 2009. (Revised November 2010.)