Teaching Note | HBS Case Collection | 2009

Odyssey Healthcare (TN)

Abstract

Teaching Note for [809052].

Keywords: Governing and Advisory Boards; Initial Public Offering; Mergers and Acquisitions; Growth and Development; Governing Rules, Regulations, and Reforms; Economic Slowdown and Stagnation; Service Operations; Revenue; Business Exit or Shutdown; Health Industry;

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Higgins, Robert F. "Odyssey Healthcare (TN)." Harvard Business School Teaching Note 810-025, September 2009.

Kyruus is used in a course at HBS on Entrepreneurship in Healthcare IT and Services (EHITS). It describes a young company that has built a very large database on physicians. The company has had some early successful pilots with prominent customers, but it is now faced with choices on which markets to pursue. These markets each offer opportunity, but the company must make some decisions. As is often the case in early stage companies, these choices will affect a number of things, including organizational needs and capital requirements.

The management team at Predilytics, a healthcare analytics firm, must decide whether to accept a Series A venture capital financing deal. The company provided analytic services to healthcare plans, typically Medicare Advantage plans, in efforts to draw conclusions from massive amounts of patient data. The company still had enough funding from a seed round to operate on a low-key basis for a few more months, but the team hoped to move forward aggressively and scale its business. They also needed to make business choices about next steps.

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