Case | HBS Case Collection | September 2009 (Revised June 2011)

VIZIO, Inc.

by Krishna G. Palepu and Elizabeth A. Kind

Abstract

William Wang, CEO of VIZIO, Inc., was proud of his company's success in providing affordable flat screen TVs. Since its founding in 2002, VIZIO had grown to over $2 billion in revenue and was one of the top three flat panel TV brands, along with Samsung and Sony. Faced with intensifying price pressure from the industry leaders and an unprecedented economic recession, Wang wondered how VIZIO could best sustain its growth and finance its business.

Keywords: Financial Crisis; Financing and Loans; Price; Growth and Development Strategy; Competitive Strategy; Consumer Products Industry; Electronics Industry;

Citation:

Palepu, Krishna G., and Elizabeth A. Kind. "VIZIO, Inc." Harvard Business School Case 110-024, September 2009. (Revised June 2011.)