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Case
| HBS Case Collection
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2010
(Revised from original 2009 version)
Calera Corporation
by
Joseph B. Lassiter III, Thomas J. Steenburgh and Lauren Barley
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Abstract
Brent Constantz, founder, CEO, and president of Calera Corporation, felt a surge of optimism as he gazed at the recently commissioned prototype flue gas processing line at Calera's R&D facility in Moss Landing, California. It was late May 2009, and Calera was an early-stage venture-backed company headquartered in Los Gatos, California with a promising vision to reverse global warming and ocean acidification by adapting one of nature's oldest processes: carbonate mineralization.
Keywords: Business Startups;
Entrepreneurship;
Product Design;
Product Development;
Environmental Sustainability;
Commercialization;
Green Technology Industry;
Citation:
Lassiter, Joseph B., III, Thomas J. Steenburgh, and Lauren Barley. "Calera Corporation." Harvard Business School Case 810-030, August 2010. (Revised from original August 2009 version.)