Case | HBS Case Collection | August 2009 (Revised August 2010)

Calera Corporation

by Joseph B. Lassiter III, Thomas J. Steenburgh and Lauren Barley

Abstract

Brent Constantz, founder, CEO, and president of Calera Corporation, felt a surge of optimism as he gazed at the recently commissioned prototype flue gas processing line at Calera's R&D facility in Moss Landing, California. It was late May 2009, and Calera was an early-stage venture-backed company headquartered in Los Gatos, California with a promising vision to reverse global warming and ocean acidification by adapting one of nature's oldest processes: carbonate mineralization.

Keywords: Business Startups; Entrepreneurship; Product Design; Product Development; Environmental Sustainability; Commercialization; Green Technology Industry;

Citation:

Lassiter, Joseph B., III, Thomas J. Steenburgh, and Lauren Barley. "Calera Corporation." Harvard Business School Case 810-030, August 2009. (Revised August 2010.)