Case | HBS Case Collection | August 2009

Bank of America Sports Sponsorship

by Stephen A. Greyser and John L. Teopaco


A major sports sponsor must decide on new, renewal, or withdrawal from significant relations with teams/leagues/events, using a distinctive approach to assessment.

Keywords: Cost vs Benefits; Decision Choices and Conditions; Partners and Partnerships; Management Analysis, Tools, and Techniques; Performance Evaluation; Financing and Loans; Marketing Strategy; Sports Industry;


Greyser, Stephen A., and John L. Teopaco. "Bank of America Sports Sponsorship." Harvard Business School Case 910-406, August 2009.