Case | HBS Case Collection | August 2009

Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era

by David A. Thomas and Stephanie Creary


This case profiles PepsiCo's diversity journey under the leadership of former chairman and CEO Steve Reinemund who instituted diversity as one of the company's strategic imperatives. It demonstrates the ways in which Reinemund partnered with his leadership team and employees throughout the organization to make diversity a key factor in PepsiCo's culture and performance. It also reveals how, regardless of the success, PepsiCo employees were openly speculating what it would mean for the diversity strategy that Reinemund would be turning the helm of PepsiCo over to Indra Nooyi, a 50-year old Indian-born woman, who would need to find her own voice and approach to leading the company and its diversity efforts.

Keywords: Diversity; Leadership; Growth and Development Strategy; Organizational Culture; Performance Effectiveness; Business and Stakeholder Relations; Food and Beverage Industry; United States;


Thomas, David A., and Stephanie Creary. "Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era." Harvard Business School Case 410-024, August 2009.