Case | HBS Case Collection | August 2009


by Frank V. Cespedes


This case study provides an overview of Intuit's growth and, in particular, the sales and service initiatives that historically fueled the company's growth from start-up to a corporation. It also outlines certain processes and cultural values, as well as specific employee and leadership behaviors, that provided the foundation for those initiatives.

Keywords: Entrepreneurship; Product; Service Delivery; Business Processes; Organizational Culture; Sales; Business Strategy;


Cespedes, Frank V. "Intuit." Harvard Business School Case 810-018, August 2009.