Teaching Note | HBS Case Collection | August 2009

Cyworld: Creating and Capturing Value in a Social Network (TN)

by Sunil Gupta and Sangman Han

Abstract

Teaching Note for [509012].

Keywords: Value Creation; Social and Collaborative Networks; Mergers and Acquisitions; Revenue; Leadership Style; Decision Choices and Conditions; Online Advertising; Customers; Service Operations; Competency and Skills; Web Services Industry; South Korea;

Citation:

Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network (TN)." Harvard Business School Teaching Note 510-028, August 2009.