Teaching Note | HBS Case Collection | July 2009

Bernd Beetz: Creating the New Coty (TN)

by Geoffrey G. Jones

Abstract

Teaching Note for [808133].

Keywords: Financial Crisis; Brands and Branding; Corporate Entrepreneurship; Growth and Development; Business Subsidiaries; Product Launch; Beauty and Cosmetics Industry; Russia;

Citation:

Jones, Geoffrey G. "Bernd Beetz: Creating the New Coty (TN)." Harvard Business School Teaching Note 810-016, July 2009.