Book | 2010

One Strategy: Organization, Planning, and Decision Making

by Steven Sinofsky and Marco Iansiti

Abstract

Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book - written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti, bringing a combined forty years of management and research experience - describes how you can drive innovation by connecting the potential of strategic opportunities to the impact of operational execution. Taking lessons from the unique combination of real-world experience managing a large scale organization with academic research in strategy and innovation, the book provides a unique perspective on strategy development, alignment and execution, and reveals what it takes to align a complex organization around one strategy, manage its execution, and reach for "strategic integrity." Drawn from Sinofsky's internal Microsoft blog where he communicated some of the management processes the team put to work while developing a 4,000 person, multi-year project - Microsoft Windows 7 - One Strategy shares the hard-won insights you can use to successfully make the leap from strategy to execution.

Keywords: Strategy; Organizations; Planning; Decision Making;

Citation:

Sinofsky, Steven, and Marco Iansiti. One Strategy: Organization, Planning, and Decision Making. NJ: John Wiley & Sons, 2010.