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Module Note
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2011
(Revised from original 2009 version)
The Creative Industries: Managing and Marketing Talent
by
Anita Elberse
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Abstract
This module note examines issues concerning the management and marketing of talent in the creative industries. It describes the characteristics of the market for creative talent, discusses how individual talent creates and captures value, and explores how professional firms can best recruit, develop, manage and market creative talent.
Keywords: Talent and Talent Management;
Entertainment;
Innovation and Management;
Marketing;
Creativity;
Value;