Supplement | HBS Case Collection | April 2009

Merck: Managing Vioxx (G)

by Robert L. Simons and Natalie Kindred

Keywords: Decision Choices and Conditions; Leadership; Customer Focus and Relationships; Pharmaceutical Industry;

Citation:

Simons, Robert L., and Natalie Kindred. "Merck: Managing Vioxx (G)." Harvard Business School Supplement 109-086, April 2009.