Supplement | HBS Case Collection | April 2009

Merck: Managing Vioxx (E)

by Robert L. Simons, Kathryn Rosenberg and Natalie Kindred

Keywords: Leadership; Decision Choices and Conditions; Customer Focus and Relationships; Pharmaceutical Industry;

Citation:

Simons, Robert L., Kathryn Rosenberg, and Natalie Kindred. "Merck: Managing Vioxx (E)." Harvard Business School Supplement 109-084, April 2009.