Article | Harvard Business Review | February 2009
by Michael I. Norton
Keywords: Labor; Consumer Products Industry;
Citation:
Norton, Michael I. "The IKEA Effect: When Labor Leads to Love." Harvard Business Review 87, no. 2 (February 2009): 30.
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Book | 2013
Happy Money: The Science of Smarter Spending
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Non-Standard Matches and Charitable Giving
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