Supplement | HBS Case Collection | April 2009 (Revised April 2010)

Merck: Managing Vioxx (B)

by Robert L. Simons, Kathryn Rosenberg and Natalie Kindred

Keywords: Health; Pharmaceutical Industry;

Citation:

Simons, Robert L., Kathryn Rosenberg, and Natalie Kindred. "Merck: Managing Vioxx (B)." Harvard Business School Supplement 109-081, April 2009. (Revised April 2010.)