Other Unpublished Work | 2011

Popularity Profiles: How Customers' Use of a Long-Tail Assortment Relates to their Service Retention

by Anita Elberse and David A. Schweidel

Keywords: Customer Relationship Management;

Citation:

Elberse, Anita, and David A. Schweidel. "Popularity Profiles: How Customers' Use of a Long-Tail Assortment Relates to their Service Retention." 2011. (Under Invited Resubmission at Marketing Science.)