Publications
Publications
- 2011
Popularity Profiles: How Customers' Use of a Long-Tail Assortment Relates to their Service Retention
By: Anita Elberse and David A. Schweidel
Keywords
Citation
Elberse, Anita, and David A. Schweidel. "Popularity Profiles: How Customers' Use of a Long-Tail Assortment Relates to their Service Retention." 2011. (Under Invited Resubmission at Marketing Science.)