Case | 2008

Nike Considered: Getting Traction on Sustainability

by Rebecca Henderson, C. Reavis, R. Locke and C. Liddy

Keywords: Innovation and Invention; Product Design; Environmental Sustainability; Apparel and Accessories Industry;

Citation:

Henderson, Rebecca, C. Reavis, R. Locke, and C. Liddy. "Nike Considered: Getting Traction on Sustainability." Cambridge, MA: Massachusetts Institute of Technology (MIT) Case, 2008.