Case | HBS Case Collection | 2011 (Revised from original 2009 version)
by David J. Collis, Peter W. Olson and Mary Furey
The Guardian had been an early innovator in online newspapers and had not only become the leading U.K. newspaper web site, but was making strides with audiences outside of the U.K. However, The Guardian had been losing money since 2000, and, in spite of the relative success of the website, online revenue remained less than 20% of the newspaper's total revenue. What changes would The Guardian have to make to sustain its mission of being "the world's leading liberal voice in perpetuity?"
Keywords: Business Model; Revenue; Newspapers; Organizational Change and Adaptation; Risk and Uncertainty; Business Strategy; Online Technology; Journalism and News Industry; Publishing Industry; United Kingdom;
Citation:
Collis, David J., Peter W. Olson, and Mary Furey. "The Guardian: Transition to the Online World." Harvard Business School Case 709-464, June 2011. (Revised from original March 2009 version.)
Teaching Note | HBS Case Collection | 2012
The Guardian: Transition to the Online World and The Newspaper Industry in Crisis (TN)
David J. Collis
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Teaching Note | HBS Case Collection | 2013
Danaher Corporation (TN)
David Collis
Case | HBS Case Collection | 2013
The Walt Disney Company: The Entertainment King (Abridged)
Michael G. Rukstad and David J. Collis
Keywords: Company History; Managerial Roles; Brands and Branding; Organizational Change and Adaptation; Creativity; Corporate Strategy; Boundaries; Entertainment and Recreation Industry;
Cree, Inc.: Which Bright Future? (TN)