Teaching Note | HBS Case Collection | March 2009

Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS (TN)

by Tarun Khanna, Sonali R. Bloom and David E. Bloom

Abstract

Teaching Note for [709429].

Keywords: Advertising; Emerging Markets; Health Pandemics; Announcements; Social Issues; Customers; For-Profit Firms; Business Strategy; Infrastructure; Multinational Firms and Management; Music Industry; Entertainment and Recreation Industry; Africa;

Citation:

Khanna, Tarun, Sonali R. Bloom, and David E. Bloom. "Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS (TN)." Harvard Business School Teaching Note 709-454, March 2009.