Case | HBS Case Collection | February 2009 (Revised November 2010)

Marquee: The Business of Nightlife

by Anita Elberse, Ryan Barlow and Sheldon Wong


In December 2008, nightlife impresario Noah Tepperberg is celebrating the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs for what seems an eternity in the nightlife industry. However, concerns remain about Marquee's staying power, rising costs, and increased competition. When is the right time for Tepperberg to pull the plug on Marquee?

Keywords: Business Growth and Maturation; Customer Focus and Relationships; Cost; Marketing Strategy; Competition; Entertainment and Recreation Industry; New York (city, NY);


Elberse, Anita, Ryan Barlow, and Sheldon Wong. "Marquee: The Business of Nightlife." Harvard Business School Case 509-019, February 2009. (Revised November 2010.)