| Harvard Business Review
Benjamin G. Edelman
Online advertisers frequently fall victim to dishonest, tech-savvy publishers. Here's a sampling of common scams with some advice on how to outwit their perpetrators.
Keywords: Misleading and Fraudulent Advertising;
Edelman, Benjamin G. "How to Combat Online Ad Fraud." Harvard Business Review 87, no. 12 (December 2009): 24.
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| HBS Working Paper Series
Exclusive Preferential Placement as Search Diversion: Evidence from Flight Search
Benjamin G. Edelman and Zhenyu Lai
| HBS Case Collection
Distribution at American Airlines (C)
Distribution at American Airlines (D)
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