Article | Harvard Business Review | December 2009

How to Combat Online Ad Fraud

by Benjamin Edelman

Abstract

Online advertisers frequently fall victim to dishonest, tech-savvy publishers. Here's a sampling of common scams with some advice on how to outwit their perpetrators.

Keywords: Misleading and Fraudulent Advertising; Online Advertising; Ethics; Marketing; Behavior;

Citation:

Edelman, Benjamin. "How to Combat Online Ad Fraud." Harvard Business Review 87, no. 12 (December 2009): 24–25.