| HBS Case Collection
(Revised from original 2009 version)
In late 2008, Orange (aka France Telecom) must decide if launching Read&Go, an electronic newsstand built around an e-paper reader, would be successful. The case describes (1) Orange's strategy; (2) the company's new product development process; (3) e-paper technology, which simulates the appearance of printed paper on a screen; (4) consumer demand for e-paper services; (5) potential competitors, including Amazon's Kindle; (6) business model options for Orange's service; and (7) the reactions of French newspapers-crucial content partners-to Orange's proposal.
Keywords: Business Model;
Demand and Consumers;
Partners and Partnerships;
Eisenmann, Thomas R., Toby E. Stuart, Bhaskar Chakravorti, Vincent Marie Dessain, Simon Harrow, and Elena Corsi. "Orange: Read&Go." Harvard Business School Case 809-122, May 2010. (Revised from original February 2009 version.)