| HBS Case Collection
(Revised from original 2009 version)
Microsoft designs, modifies, publicizes, and distributes Windows Vista-against a backdrop of consumers already largely satisfied with their existing Windows XP systems. Microsoft must decide what features to include and what to drop, how to compete with its own installed base, and how to mobilize partners to offer Vista-compatible systems.
Keywords: Product Launch;
Demand and Consumers;
Partners and Partnerships;