Case | HBS Case Collection | February 2009 (Revised December 2010)

Windows Vista

by Benjamin Edelman

Abstract

Microsoft designs, modifies, publicizes, and distributes Windows Vista—against a backdrop of consumers already largely satisfied with their existing Windows XP systems. Microsoft must decide what features to include and what to drop, how to compete with its own installed base, and how to mobilize partners to offer Vista-compatible systems.

Keywords: Product Launch; Demand and Consumers; Partners and Partnerships; Competition; Software; Computer Industry;

Citation:

Edelman, Benjamin. "Windows Vista." Harvard Business School Case 909-038, February 2009. (Revised December 2010.) (request a courtesy copy.)