Supplement | HBS Case Collection | December 2008 (Revised March 2009)

The Metropolitan Opera (B)

by Anita Elberse and Crissy Perez


In April 2007, the New York City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program has received mostly positive reviews, there are lingering concerns. Do the benefits of the simulcasts continue to outweigh the possible drawbacks and the significant operational and financial resources?

Keywords: Technology Adoption; Arts; Fine Arts Industry;


Elberse, Anita, and Crissy Perez. "The Metropolitan Opera (B)." Harvard Business School Supplement 509-034, December 2008. (Revised March 2009.)