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Case
| HBS Case Collection
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2013
(Revised from original 2009 version)
Appellation Shanxi: Grace Vineyard
by
William C. Kirby, Michael Shih-ta Chen and Keith Chi-ho Wong
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Abstract
Grace Vineyard was a rare family-owned, private winery in China that was set on establishing itself as a world-renowned, quality vintner. Judy Leissner, the second-generation company leader, was at a crossroads in how she wanted to grow the business that her father founded in 1997. Their wines were rapidly growing a strong following and had won international awards. How could the company capitalize on this success? Should Grace expand its operations to multiple Chinese provinces? Should Grace continue as a premium boutique winery serving a growing but ultimately limited niche market in China, or should it seek to make a mark internationally? Or should Grace respond to buy-out offers?
Keywords: Family Business;
Growth and Development Strategy;
Family Ownership;
State Ownership;
Expansion;
Food and Beverage Industry;
China;
Citation:
Kirby, William C., Michael Shih-ta Chen, and Keith Chi-ho Wong. "Appellation Shanxi: Grace Vineyard." Harvard Business School Case 309-075, February 2013. (Revised from original January 2009 version.)