| Journal of Advertising Research
Who Owns Metrics?: Building a Bill of Rights for Online Advertisers
I offer five rights to protect advertisers from increasingly powerful ad networks-avoiding fraudulent charges for services not rendered, guaranteeing data portability so advertisers get the best possible value, and assuring price transparency so advertisers know what they're buying. I explain the need for these rights by presenting specific practices causing particular concern.
Keywords: Online Advertising;
Crime and Corruption;
Measurement and Metrics;