Teaching Note | HBS Case Collection | January 2009

Biocon: Launching a New Cancer Drug in India (TN)

by Sunil Gupta and Das Narayandas

Abstract

Teaching Note for [508026].

Keywords: Product Launch; Market Timing; Price; Distribution Channels; Marketing Strategy; Health Care and Treatment; Biotechnology Industry; Pharmaceutical Industry; India;

Citation:

Gupta, Sunil, and Das Narayandas. "Biocon: Launching a New Cancer Drug in India (TN)." Harvard Business School Teaching Note 509-039, January 2009.