Article | Marketing Letters | January 1994

Out of Sight, Out of Mind: Pantry Stockpiling and Brand Usage Frequency

by B. Wansink and R. Deshpande

Keywords: Brands and Branding;

Citation:

Wansink, B., and R. Deshpande. "Out of Sight, Out of Mind: Pantry Stockpiling and Brand Usage Frequency." Marketing Letters 5 (January 1994): 91–100.