Case | HBS Case Collection | January 2009 (Revised October 2010)

Online Restaurant Promotions

by Benjamin Edelman

Abstract

A variety of services offer consumers benefits for dining at participating restaurants. This case examines four such services: Entertainment Book, Restaurant.com, Rewards Network, and OpenTable. Despite key functional similarities, each of the services chooses an importantly different approach—different pricing, different benefits to consumers, different benefits to restaurants, and different underlying technologies.

Keywords: Marketing Strategy; Two-Sided Platforms; Service Delivery; Service Operations; Internet; Food and Beverage Industry; Service Industry;

Citation:

Edelman, Benjamin. "Online Restaurant Promotions." Harvard Business School Case 909-034, January 2009. (Revised October 2010.) (request a courtesy copy.)