Case | HBS Case Collection | January 2009 (Revised July 2015)

Restaurant Promotions in 2015

by Benjamin Edelman

Abstract

A variety of services offer consumers discounts when dining at participating restaurants. This case examines four such services: Entertainment Book, Restaurant.com, Rewards Network, and Groupon. Despite key functional similarities, each of the services chooses an importantly different approach--different pricing, different benefits to consumers, different benefits to restaurants, and different underlying technologies.

Keywords: Marketing Strategy; Two-Sided Platforms; Service Delivery; Service Operations; Internet; Food and Beverage Industry; Service Industry;

Citation:

Edelman, Benjamin. "Restaurant Promotions in 2015." Harvard Business School Case 909-034, January 2009. (Revised July 2015.) (request a courtesy copy.)