Case | HBS Case Collection | January 2009 (Revised July 2015)

Restaurant Promotions in 2015

by Benjamin Edelman


A variety of services offer consumers discounts when dining at participating restaurants. This case examines four such services: Entertainment Book,, Rewards Network, and Groupon. Despite key functional similarities, each of the services chooses an importantly different approach—different pricing, different benefits to consumers, different benefits to restaurants, and different underlying technologies.

Keywords: Marketing Strategy; Two-Sided Platforms; Service Delivery; Service Operations; Internet; Food and Beverage Industry; Service Industry;


Edelman, Benjamin. "Restaurant Promotions in 2015." Harvard Business School Case 909-034, January 2009. (Revised July 2015.) (request a courtesy copy.)