| HBS Case Collection
(Revised from original 2009 version)
Online Restaurant Promotions
A variety of services offer consumers benefits for dining at participating restaurants. This case examines four such services: Entertainment Book, Restaurant.com, Rewards Network, and OpenTable. Despite key functional similarities, each of the services chooses an importantly different approach-different pricing, different benefits to consumers, different benefits to restaurants, and different underlying technologies.
Keywords: Marketing Strategy;
Food and Beverage Industry;