| HBS Case Collection
(Revised from original 2008 version)
Ad Classification at Right Media
Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy enforcement when market participants are competing intensely.
Keywords: Online Advertising;
Governing Rules, Regulations, and Reforms;