Case | HBS Case Collection | 2010 (Revised from original 2008 version)
by Richard G. Hamermesh, Lauren Barley and Ginger Graham
Proteus is a healthcare start-up that has developed technology to embed electronics for computing and sensing in existing medical devices and drugs. The technology could potentially change the basis of competition in the pharmaceutical industry. The company is currently considering a number of licensing and business development deals and must choose which one(s) to pursue.
Keywords: Business Startups; Entrepreneurship; Technological Innovation; Rights; Negotiation Deal; Business Strategy; Health Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry;
Citation:
Hamermesh, Richard G., Lauren Barley, and Ginger Graham. "Proteus Biomedical: Making Pigs Fly." Harvard Business School Case 809-051, April 2010. (Revised from original December 2008 version.)
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Course Overview Note | 2013 (Revised from original 2013 version)
The Entrepreneurial Manager: Course Overview, 2013 Winter Term
Richard G. Hamermesh, Richard G. Hamermesh and Thomas Eisenmann
Keywords: Entrepreneurship; Management; Business Education;
Case | HBS Case Collection | 2013 (Revised from original 2012 version)
Companion Diagnostics: Uncertainties for Approval and Reimbursement
Richard G. Hamermesh, Norman C. Selby and Phillip Andrews
Keywords: models of reimbursement; personalized medicine; regulation; healthcare reform; Health Care and Treatment; Health Industry; United States;
Case | HBS Case Collection | 2012 (Revised from original 2011 version)
eHealthpoint: Healthcare for Rural India
Richard G. Hamermesh, Mona Sinha and Elizabeth Vrolyk
Keywords: Health Care and Treatment; Health Industry; India;