Case | HBS Case Collection | November 2008 (Revised June 2009)

Sole-Sourcing the Intel 386: A Company and Industry Transformed

by Richard S. Tedlow and David Ruben


Intel's precedent-breaking decision not to second-source its groundbreaking 386 microprocessor in 1986 propelled Intel to new heights and fundamentally transformed the computer industry.

Keywords: Decisions; Technological Innovation; Production; Hardware; Transformation; Brands and Branding; Product Development; Computer Industry; United States;


Tedlow, Richard S., and David Ruben. "Sole-Sourcing the Intel 386: A Company and Industry Transformed." Harvard Business School Case 809-076, November 2008. (Revised June 2009.)