Case | HBS Case Collection | December 2008

Responding to Imitation: Intel vs. AMD in 1991

by Dennis A. Yao

Abstract

This case examines Intel's response to imitative entry by Advanced Micro Devices into the 386 microprocessor product category in which Intel had been the sole producer. The case is set in 1991 when AMD first introduces its Intel-compatible 386 processor and before Intel's response is known. The case can be used to discuss competitive interactions in pricing and marketing strategy, as well as general issues regarding entry deterrence or accommodation.

Keywords: Price; Marketing Strategy; Market Entry and Exit; Competition; Hardware; Technology Industry;

Citation:

Yao, Dennis A. "Responding to Imitation: Intel vs. AMD in 1991." Harvard Business School Case 709-450, December 2008.